We are a conscious content company committed to human development in the workplace. We provide programs, tools, books and resources to develop the skill of awareness as a business skill.

We were founded in 2008 with the intention to help teams, managers and leaders generate intentional, authentic conversations about behaviors that create imbalance, disengagement, distraction and erode productivity. These conversations serve to shift behavior and empower accountability and action at the individual and group level to disrupt patterns that sabotage desired outcomes.

Our programs have reached over 20,000 employees in more than 50 countries at multinational corporations such as Microsoft, Amazon, Facebook, Pearson Education, Simplicity Consulting, and other leading companies. Through content partnerships with Mindful Magazine, HuffPost and Thrive Global, our content monthly reaches over 1 million people who share a common desire to improve how people show up at and interact with “work”.

All we do at Simple Intentions is guided by five core principles.

  1. The client feels supported.
  2. The content is authentic.
  3. The process is easy.
  4. The impact is measurable.
  5. Everyone has fun.


We are committed to delivering outstanding programs and content that allow people the opportunity to discover the skill of awareness and make new choices about how to live a more present, authentic and empowered life. Our programs and content are rooted in our philosophy, THE CHOICE IS YOURSTM, and supported by The Awareness Framework.

In an effort to make this content accessible to all, we have committed to donating quarterly workshops and to offering discounted program rates to eligible nonprofits in the Seattle area. Contact us for more information on how to bring Simple Intentions to your local nonprofit.



Jae Ellard is an author, speaker, and expert on developing the skill of awareness in the workplace. After years in senior communication roles crafting content for executives, Jae collapsed from stress-related adrenal fatigue. This life-altering experience propelled her to research human behavior, neuroscience, mindfulness, and organizational relationship systems. In 2008, Jae founded Simple Intentions and developed the Mindful Life™ Program to generate intentional conversations to disrupt patterns and create awareness, accountability and action at team and individual levels. Jae has taught the skill of awareness in more than 50 countries to thousands of employees at multinational corporations such as Microsoft, Amazon and Expedia. Jae is a columnist on workplace awareness for Mindful Magazine and Thrive Global, as well as the author of 7 books on the topic. She contributes to the Healthy Living section on HuffPost as well as the Simple Intentions blog. In 2013, she founded Seattle Wisdom, a community organization working to create and support conscious conversations in professional spaces in the Pacific Northwest. Jae has a master’s degree in Communication Management from Colorado State University and a bachelor’s degree in Broadcast Communication from Metropolitan State College of Denver. She holds certificates in co-active coaching and organizational relationship systems coaching.



Sameer spent 17 years at Microsoft as a program manager and team lead shipping large scale software platforms, taking incubation ideas from concept to ship, and managing partner relationships. In addition to his engineering roles, he worked to drive culture-related initiatives across his teams focused on building collaboration and mutual respect. After his own participation in the Pathwise Leadership program, in 2012 Sameer joined the faculty to co-teach leadership cohorts and offer 1:1 advising to managers and leaders. In 2015 he joined Simple Intentions to teach awareness as a business skills and foster a greater sense of community and empathy in the workplace. Sameer is committed to helping managers and leaders increase the level of trust, understanding and connection within teams.


LARRY WARD Consultant: Mind Space and Manager Immersion
Deeply inspired by the life of Dr. Martin Luther King Jr., Larry has spent his life committed to non-violent social change, healing, and transformation on a global level. For over four decades Larry has provided corporate consulting, education and organizational development services to multinational corporations around word. In addition to his consulting with companies such as HP and UNESCO, Larry has served as Executive Director for Institute of Cultural Affairs, Director of Resource Management for Palomar Pomerado Hospital(largest public hospital system in Southern California) and Head of Organizational and Business Development for The American School of Bangkok. Ordained as a dharma teacher by Ven. Thich Nhat Hanh, Larry has spent two decades teaching awareness to a wide variety of audiences around the word. In 2015 Larry completed a PhD in Religious Studies with an emphasis in Buddhism and contemplative neuroscience. Larry has a Bachelor’s degree in Psychology and Organizational Behavior and is a certified Search Inside Yourself Instructor. In 2016 he joined Simple Intentions as Managing Director to help create awareness, accountability and action at the individual, team and organizational levels within corporations.

melisa_circleMelisa Portela Lead Consultant: LATAM Region
Melisa Portela is a Certified Coach from Newfield Consulting and has 16 years of experience in the corporate world: General Manager of Multitel Uruguay, Finance Controller of Microsoft Chile and CCG Congroller for Microsoft Chile, Argentina & Uruguay. She drove the Culture & Climate Initiative while at Microsoft. Melisa was born in Uruguay, and has been living in Chile since 2005. She spent almost 10 years dedicated to the study of how language generates reality and its importance within human relationships, as well as how to grow with awareness and live a fulfilled life. She was inspired by Jae Ellard and her work while attending one of her workshops in 2013 and now is the Lead Consultant for Simple Intentions LATAM.


CRAIG ELKINS Consultant: Intentional Leadership
Craig has spent part of his life working in the U.S. Intelligence community, been a professional bowler, wrote comedy scripts, been a Director of Quality Assurance at Boeing, and led his own successful consulting business, The Gatehouse Alliance. Searching for the unique contribution he could make to the world, he visited Ireland on his fortieth birthday and had an epiphany which led to his first book, The Gatehouse: A Book about Business, A Story about Life. Craig speaks and consults in areas such as communication, teaming, cultural transformation, leadership, creativity and innovation, and finding purpose, passion, and path in your work and life.


LEANN ELKINS Consultant: Intentional Leadership
LeAnn delights in reflection, conversation and sharing information on living mindfully to her peers, loved ones and the greater global community. LeAnn led a successful consulting business, The Gatehouse Alliance, for many years and is an expert at designing custom solutions in the moment as professional and personal challenges are uncovered. She artfully weaves the pieces together as they unfold to create an effective and meaningful learning experience and enabling authentic conversations to occur that make a deep impact on the company and each individual. LeAnn’s main focus is guiding others in finding their own best selves in health, fitness and overall mindful living.


CHELSEA ELKINS Marketing & Program Manager
With a B.S in Health Promotion & Disease Prevention and a passion for community development, Chelsea’s past experiences include working as a Health Coach focused on preventing chronic illness, as well as a Housing Specialist for those living with HIV/AIDS. Responsible for both marketing and program management, Chelsea also manages the editorial calendar and Simple Intentions blog. She heads the donated and discounted workshop program where she facilitates workshops focused on building the skill of awareness to local non-profits. She is dedicated to fully supporting Simple Intentions clients and consumers as they go through the process of developing the skill of awareness in the workplace.
We have tremendous gratitude for our advisory team, which helps us dance on our edge and reminds us that when it’s time to leap there’s always a net below. Thank you: Craig Elkins, LeAnn Elkins, Jeanna Peterson, and Lisa Hufford.